Down the pan, apparently

“When you had diarrhoea* this morning…”

Immodium TV advert

When they said. Not if, when. No benefit of the doubt. Apparently starting my day with a brisk jog to the bathroom is a foregone conclusion. Never fear, take these concrete tablets and all will be well.

Why do the makers of adverts assume that we are all in such a decrepit state? Every time I watch TV I’m astounded at the way I am bombarded with ads that offer help with euphemistically named conditions such as “over indulgence”, “slow digestive transit” or “feminine bladder weakness”.

Honestly, it’s enough to put me off my unhealthy TV dinner.

*How do you spell diarrhoea?” I ask Mr TLC.
Why thank you, very helpful.

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