This morning I discovered that the latest UK TV channel to be rebranded will be their history channel. Sometime in the next few days, UKTV History will actually be history, but fear not, it will be reborn and rebranded as ‘Yesterday’. So what difference wll that make? Er, not much actually, judging by the fact that exactly the same programmes are on the ‘new’ channel as the old one.

Given that this particular bit of nonsense is brought to us from the company who called a TV channel Dave, the name Yesterday seems almost intelligent.

It made me think about school history though. Would it be more appealing to students if it was rebranded as ‘Yesterday’?

And what about other subjects, could the name Talk’n’Text give English that mass appeal? Would ‘The Sum of All Things’ be more marketable than maths? Then again, perhaps Calc-U-L8 would be more appealing to the text generation.

How could we rebrand traditional school subjects? Suggestions – of either a flippant or a serious nature – are welcome.

4 comments to Rebranding

  • You could call the afternoon break “wanking in the bog”.

  • Ro

    I must admit I assumed that Yesterday had been chosen as a name because of it’s association with supposedly dull classes at school. Or possibly to reflect the fact that it’s all repeats.

    I suspect that Dave, despite all the marketing rationales, was so-called because they couldn’t think of anything else that would cover the mish-mash of programmes on the channel (an entertaining mish-mash though it can be).

    As for other subjects, Biology should be simply called “Sex”, Chemistry should be called “Drugs”, and Music should be called “Rock ‘n’ Roll” 🙂

  • Yorkshire Pudding

    Science – “Branding Your Tag on Benches With a Bunsen Burner”
    P.E. – “Freezing Yer Nuts Off”
    PSHE – “Catching Up on Sleep”
    ICT – “Computer Games and MSN”
    R.E. – “Medieval Nonsense”
    Biology – “Sex Studies”
    Geography – “Finding Out Where Immigrants Should Go Back To”

  • not forgetting the expensive re-branding of ‘Big Ben'(sic) as ‘Big Ben’.